PepsiCo (Mountain Dew) Drops Lil Wayne

Seems the big corporations are stepping up on their attitude to rappers with offensive lyrics.  PepsiCo has dropped troubled rapper Lil Wayne just 2 days after his publicist wrote an “apology” letter to the family of 14-year-old civil rights icon Emmett Till.

PepsiCo, which distributes Mountain Dew, said in a statement late Friday that Wayne’s offensive comparison of Till to a violent sexual act on Future’s “Karate Chop” remix did “not reflect the values of our brand.”

In the “apology” letter, the publicist wrote, “Moving forward, I will not use or reference Emmett Till or the Till family in my music, especially in an inappropriate manner.” and concluded with, “…my ultimate intention is to uplift rather than degrade our community.”

But Till’s family dismissed the letter, saying it was a step short of an apology.